Myself and my collague Adam Litera are managing an Instagram account of Kladno city. Everything from ideamaking, photography, videography and copywriting to final posting is done by us.
After nearly two years of content creating for this account, we won first place in the national competition Zlatý Lajk. We were chosen as the best account of the year from more than 70 cities with population above 10 000 people. Our score was 40 out of 40 possible points.
We try to make our city a little bit better and show everyone that it's beatiful city with a lot of amazing places and things to do. We try to utilize all possibilites that Instagram gives us, so we regulary create Reels, Collections, Stories and Carousel posts to maximize our reach and followers satisfaction. And our organic growth shows, that people notice and want to see more!
